Jackson Hole Babe Force is now Women in the Tetons

Rebrand seeks to better reflect organization mission, values and community served

Jackson Hole Babe Force (JHBF), a 501(c)3 nonprofit dedicated to empowering all women to seek adventure in the mountains, is excited to announce its new name and identity  - Women in the Tetons (WITT).  The mission of Women in the Tetons is the same as the JHBF; to empower all women to seek adventure in the mountains. Women in the Tetons provides a safe and inclusive environment that enables women, and those who identify as women, of all ages and abilities to push their personal limits, gain confidence, and benefit from the camaraderie of other like-minded community members.

While the WITT mission remains the same as JHBF, the programmatic focus has shifted and broadened from solely getting women together for ski days, to an influential scholarship program that has empowered and changed over 150 women’s lives through avalanche safety courses, whitewater safety education and continuing education in outdoor skill development. The new name enables WITT to promote year round activities for all women in all mountain sports, in addition to winter skiing. Women in the Tetons will honor our JHBF roots through programming and traditions. 

The name change from Jackson Hole Babe Force to Women in the Tetons was driven by community feedback, partner input, and board participation through surveys and stakeholder conversations conducted in 2021. Throughout the surveys and conversations the word “Babe'' was frequently mentioned to be intimidating and exclusive. Due to a strong focus on inclusivity, the Board committed to address this concern and better align organization values with the brand. With a large participant base in Teton Valley, Star Valley, as well as Jackson, the Women in the Tetons name better reflects the regional service area and better encapsulates the large impact the organization is having on the greater Jackson community.

We have worked with local graphic designer and Interim WITT Vice President Kenna Kuhn to design the new brand direction and logo.